The webiste (icicicobrand.anchoredgetechno.com) and content available therein is intended for of AMFI registered Mutual Fund Distributors and AMFI registered SIF Distributors.
Your discretion is advised before sharing with investors / prospective investors.
As a Mutual Fund Distributor/SIF Distributor holding a valid ARN issued by AMFI and being associated with ICICI Prudential Asset Management Company Limited for distribution and promotion of Mutual fund schemes, you are required to adhere to the SEBI (Mutual Funds) Regulations, 2026, AMFI code of conduct and other guidelines/circulars issued by AMFI from time to time.
In this context, SEBI, vide its circular dated February 26, 2026, has introduced enhanced disclosure requirements for regulated entities and their agents while undertaking any securities market–related communication on social media platforms. The intent of the circular is to promote transparency, enable investor awareness, and ensure clear identification of regulated entities, thereby mitigating the risk of misleading or unauthorised content in the digital ecosystem.
Accordingly, all distributors are required to prominently disclose following:
A. On Social Media Handle Home page/profile -
· SEBI-registered name and registration number of the Distributor for all the registration taken by the Distributor i.e. Mutual funds, SIFs, AIFs, PMS etc.
· A weblink directing to your/ Distributor’s website, displaying SEBI registration name and registration number(s) of the principal entities/Asset Management Companies with whom the agent is empaneled and the capacities in which it is registered i.e. Mutual Fund Distributors or Portfolio Manager distributor or SIF Distributor etc.
B. Video/Content related to Securities Market
· Relevant SEBI-registered name and registration number of the Distributor to be displayed at the beginning of each video/content related to the securities market.
· SEBI registered name and registration number of the principal entity to whom the content relates followed by your own registered name and registered number, shall be disclosed.
Click here to access this circular on the webiste of Securities and Exchange Board of India (SEBI).
Please ensure strict adherence to these requirementswhich are critical from a regulatory and investor protection standpoint.